One of the first complex mobile apps in the Romanian travel industry.

In 2013, Republika developed and launched the Christian Tour mobile application, a complex project that required integration with other platforms.

The application generates personalized offers from the agency, according to the users’ specific details: budget, preferences, number of people, chosen period.

The application also facilitates planning a stay or circuit, booking hotels, booking flights and contacting the agency for extra requests. The most active users are rewarded with loyalty points they can convert to concrete benefits.

Sloop is a brand we have helped launch and grow since spring 2013. A fresh, fun and quirky brand speaking for an equally compelling range of products (smoothies and juices made with the most innovative technology, to maintain their purity and nutritional value), Sloop required a very creative approach in all communication.

From the very beginning, the main lines of attack were the digital environment, in-store display and HoReCa, in order to reach the most interested consumers in their natural habitats.

In the digital world, we started by launching the sloop.ro website (fresh, simple and to the point) its purpose was to present the products and their benefits, as well as the brand’s values and personality) as well as setting the foundation of the Sloop Facebook community, where we aimed to talk to young-minded urban users about everything fresh and smooth.

In-store Campaings

Renault Romania is one of the large Facebook communities we are managing and growing for our clients.

Since spring 2014, we have developed a multiple-stage editorial strategy that includes much more than classic Facebook posts: our editorial projects, developed especially for the community members, satisfy their need for relevant quality content.

Two of our current editorial projects are the weekly guide to traveling by car and the monthly guide to responsibility in traffic.

Our community management services stand for more than answering questions nicely: they are aligned to the strategy, along with crisis management plans and optimized workflows that ensure the fans get everything they need, when they need it.

Since 2011, we have been behind the communication and presence of UniCredit Țiriac Bank, both for the overall brand and for individual campaigns and activations.

Our main challenge was gathering qualified leads for the bank’s products and services despite the audience’s reluctance to give out personal information online. Moreover, in an industry perceived as cold and unfriendly, brand equity has been an ongoing objective.

We have developed a communication platform based on the landing page and media campaign  formula, perfecting it with each campaign in order to optimize marketing budgets.

Aside from long-term communication strategy development and communication consultancy, we have provided UniCredit Țiriac Bank with creative concepts for online campaigns with offline integration, development and maintenance of campaign websites and Facebook applications, lead generation and newsletter campaigns.

One of our most recent campaigns for NIVEA, developed in partnership with FCB Bucharest, was the “Super-Woman” international campaign, launched in 2014 and localized in all Central and Eastern European countries.

Thinking about our target audience, we redefined them as the every-day superwomen who do it all, and manage to do it well.

We challenged them to show us their daily responsibilities in an interactive game. Based on their choices our application generated very personalized comic books, depicting their lives super-hero style.

The platform we developed was localized in multiple countries in Europe, and the campaign was very well received by the community.

Website management

A complex project that required us to develop a scalable publishing platform allowing for the sustenance and growth of the online audience of the Evenimentul Zilei Group – one of the largest media trusts in Romania.

The project consisted of building hardware and software architecture that enhances performance, cost optimization, and developing alternative monetizing solutions for the content and online services.

Our collaboration with the group included relaunching the Capital.ro website with a more user-friendly design and more accessible CMS interface, developing and maintaining the first Facebook newspaper in Romania and increasing brand equity by developing the CSR platform “Coloram Romania”.

Our story began in 2010, when Romanian Internet users were starting to discover new ways to interact with their favorite stories and characters. Out of the 8 million internet users, over half were frequenting social networks like Hi5 and Facebook.

However, the nature of our collaboration with Forum Film – distributor of Disney, Pixar, Lionsgate and Marvel movies – has its own challenges: we had to promote different movies to different audience segments, using different tones.

So we created the CineForum community of cinephiles on Facebook and built each campaign on this single platform since then.

Community Building

In September 2014, a new cinema brand was ready to enter the Romanian cinema industry with a new multiplex: Cine Grand.

As it was a new brand for the Bucharest moviegoers, we successfully managed to create a positive perception of the brand.

We have created an integrated campaign with the goal of raising awareness and creating conversation around the newest cinema in town. The communication strategy focused on the residents of the Titan neighborhood, where the cinema was opened.

The communication strategy developed for Cine Grand included ATL and BTL, advertising, PR activities and event planning.